01 · Paid media, from the brief to the P&L
Performance marketing
Performance marketing for operators who are tired of paying for activity instead of outcomes. I have run the full stack — digital, traditional and out-of-home — at every scale that matters.
What the work is
I spent years inside Australia's largest digital marketing agency, then across unique small businesses, national service companies and sports betting conglomerates. The budgets ran into the millions. The work was not a channel plan on a slide. It was buying, trafficking, reporting, arguing with the numbers, and standing behind them.
That is the difference time served makes. I have already sat with the platforms, the publishers, the procurement teams, and the Monday-morning post-mortems. You do not need me to invent a framework. You need someone who has already paid for the expensive lessons.
Engagements are quoted up front where the work is clear, at a foundational hourly rate. A diagnostic if you want a read. A sprint if something has to move. Ongoing hours if you want a senior person in the seat without a bloated retainer.
On the table
01
Paid media that has to defend itself
Search, social, programmatic, and the unglamorous bits in between. Structure, creative direction, bidding, and the report a CFO will actually read.
02
Traditional and out-of-home
Not a digital-only operator pretending the physical world does not exist. OOH, brand, and the join between on and off screen.
03
From SME to national
Unique small businesses that needed to punch up, through to national service companies and sports betting conglomerates with real money on the table.
04
Budgets in the millions
I have managed the kind of spend that attracts scrutiny. Process, governance, and the instinct for when the numbers are lying.
The first four hours
We open the accounts, the last ninety days, and the brief you think you have. I will tell you what is working, what is vanity, and what I would cut before I would spend another dollar. You leave with a written read and a quote for the next block of work — or the honest answer that you do not need me.
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